Revenue Insights: MLB Broadcasting Rights
Revenue Insights: MLB Broadcasting Rights

Revenue Insights: MLB Broadcasting Rights

Baseball Broadcasting: A Brief History

Major League Baseball (MLB) broadcasting dates back to the radio era of the 1920s and 1930s, long before television’s debut in the 1940s. Television broadcasts became increasingly popular through the 1950s and 60s, and the MLB saw its first-ever league-wide TV deal with NBC in 1966. Afterwards, there was a plethora of regional broadcasters that provided content for local markets like New York’s MSG Network and West coast’s Prime Ticket.

MLB Broadcasting Rights Today

Currently, an average of 80 games from every Major League Baseball team is broadcasted on regional sports networks (RSNs) during the 6-month long regular season. This content is a high-demand, lucrative product for broadcasters. According to Forbes, who scored the 29 U.S-based franchises along with Toronto Blue Jays, the net income for baseball broadcasting was a whopping $2.7 billion in the year 2019. This amount was split between club owners, with the revenues averaged to around $93 million per team. Dive deeper into the topic and discover new viewpoints with this specially selected external content. 무료중계!

Revenue Insights: MLB Broadcasting Rights 1

MLB Broadcasting vs The MLB App

When it comes to modern broadcast, it’s not just RSNs that provide the content. The MLB offers its own live streaming service for subscribers in the form of The MLB App. Initially released in 2009, this app is available via various platforms including iOS and Android devices, Smart TVs, laptops, and gaming consoles. Subscribers to this application are now able to gain access to over 3000 games in a calendar year which significantly reduces the reliance on local RSNs.

The Impact of Streaming on Baseball Broadcast Rights

Over the last decade, streaming services have exploded. Streaming services provided to youth continues to grow, with libraries of music, films, and TV shows on the increase, the reliance on cable TV is declining. However, due to the high demand for sports, fewer people are dropping their cable subscriptions because the RSNs are not always available through streaming services. Many of them have deals with major television networks which guarantees a large reach and a good return on revenue for both parties. Unfortunately, as the number of cable subscribers decrease, this indicates that eventually, the decline in the number of these RSNs will follow. And as the RSN market declines, these networks are more likely to increase their fees, putting more pressure on the average consumer to stay in the pay-TV ecosystem. If you want to learn more about the topic, 무료중계, to complement your study. Uncover essential insights and fresh viewpoints!


MLB broadcasting revenue is an impressively large number, and the trends in emerging technology make this number likely to increase. Although streaming has made a large impact on the industry, cable RSNs are still the most sought-after choice for accessing baseball content. However, as millennials continue to avoid traditional cable subscriptions, the fate of RSNs is uncertain. On the other hand, according to Forbes, the MLB subscription apps are rising, while the decrease in cable subscribers plummets. Will streaming take over cable, or will they co-create a working relationship? Only time will tell. What is certain, is that technology will continue to create new avenues of revenue streams and target new audiences that will keep baseball always on the frontline of innovation.

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